We are two sisters with the same dream, the same passion, and the same deep
love for the Arab fashion world. Ever since we were young girls, we have always
been inspired by it. Fashion was never just about clothing to us, it was
something that truly felt like a part of who we are. We have always been
creative souls, constantly inspired by style, design, and the beauty of new
trends.
Our Story
A few years ago, we started realizing that there was a real lack of
beautiful, high-quality modest fashion in the Netherlands, especially when it
came to abayas. Since we grew up frequently visiting Dubai, we were always
surrounded by the elegance and beauty of abaya fashion there. Every time we
went, we fell in love with it all over again. But whenever we came back to the
Netherlands, we missed that same quality, luxury, and feeling so much.
During special moments like Ramadan, Eid al-Fitr, and Eid al-Adha, we were
always searching for the perfect abayas. Yet most of the time, we could only
find synthetic fabrics and disappointing quality. For my sister, this was even
more difficult because she is allergic to many of those fabrics and would
actually get skin reactions from them.
That Is When The Idea Was Born.
What started as something small -almost just a hobby fueled by passion, slowly turned into something much bigger than we ever imagined.
A Dream Woven Into Every Abaya
We wanted to
create abayas that make women feel beautiful, elegant, confident, and
comfortable all at once. We especially missed luxurious and festive abayas in
the Netherlands, so we decided to design them ourselves, exactly the way we had
always dreamed of.
With so much love, creativity, and inspiration, we began creating our own
pieces. Every design is carefully thought through, from the choice of premium
fabrics and sustainable craftsmanship to the delicate handwork, genuine crystal
details, and finishing touches. Every little detail matters to us. It feels so
special to create something we ourselves had been searching for for years.
What makes this journey even more meaningful is that we are doing it
together as sisters. We understand each other without even having to speak, and
we share the same vision, taste, and ambition. That bond gives us strength and
makes our brand feel incredibly personal and close to our hearts.
More Than a Brand, A Sisterhood
What makes this journey even more meaningful is that we are doing it
together as sisters. We understand each other without even having to speak, and
we share the same vision, taste, and ambition. That bond gives us strength and
makes our brand feel incredibly personal and close to our hearts.
But the most beautiful part of all has truly been the community we have
built along the way. To us, these women are not just customers, they are
sisters. Women who support us, inspire us, grow with us, and give us so much
love every single day. Every woman who supports our brand holds a special place
in our hearts. That is why we always do our very best to give the warmest
service possible, because we know how important it is for women to feel valued,
heard, and appreciated.
This Is Only the Beginning
We are beyond proud of how far we have come. What once started from pure
love and inspiration has grown into a brand and business that we work on every
single day with so much passion and gratitude.
And this is only the beginning for us. One of our biggest dreams is to
expand internationally and introduce women all around the world to our abayas.
We hope to inspire women everywhere with pieces that make them feel elegant,
confident, comfortable, and truly special. Insha’Allah, we hope to continue
creating many more beautiful things together with our amazing community for
years to come.
